For the Spring 21 season, we are stoked to present a series of vivid prints designed by Chennai native textile artist Kashmira Baheti. The prints represent the natural beauty of the junglescape that surrounds her hometown as well as the vibrancy and joy of daily life.
Behind the Joy + Pop Champaka print
This floral pattern is based on a magnolia flower, or champaka — commonly known now as the joy magnolia and revered in Chennai, and around the world, for its incredible fragrance. According to Hinduism and Buddhism, sitting under a Magnolia Champaka tree is the place where one can reach enlightenment, while just a single champaka flower may be found in a South Indian home or ornamenting hair as a way to elevate the everyday with an uplifting scent.
We can not promise you will find enlightenment by wearing this print or that you will smell like one of the most fragrant flowers in the world post-sweat session, but we are confident that it will elevate your daily run with some fresh, joyful champaka vibes.
Behind the Nocturne + Psychotropic print
This landscape design represents both the nocturnal energy of the jungle that surrounds Chennai and the daily energy of the city through a hyper-saturated, color vibrance. The background texture is designed to reflect earth and water, as Chennai's landscape can fluctuate dramatically between severe droughts during the dry season and powerful floods in the monsoon season.
A bustling seaport built into sandy beaches and surrounded by lush jungle, Chennai is a city of dichotomies that must find balance to sustain life into the future, including respecting wild spaces and preserving the environment. This print is a reminder to keep it wild, and that the mysteries of the natural world must be revered and protected.
Janji x Kashmira
Go behind the scenes of the collab, the print design and the artist herself, Kashmira Baheti.EXPLORE MORE